
Real‑world behaviour: people search for “aesthetics near me”, “permanent makeup”, “therapy for anxiety”, then look for context, safety, and who is qualified.
What CaT gives them:
Clear categories (Aesthetics, Permanent Makeup, Hair, Therapy, etc.)
Consumer Checkapedia: treatment education, expectations, safety
Structured discovery instead of endless feeds
Pain points: algorithm burnout, inconsistent enquiries, price pressure, dependency on one platform.
What CaT offers instead:
Long‑term visibility in the right categories
/business/ hub: get‑more‑clients, marketing, problems, pricing, business Checkapedia
Calm, professional space that supports their existing website, social, and booking tools
For clients:
People exploring treatments and practitioners in beauty, wellness, and healthcare
Those who want to understand options and risks before deciding
For practitioners:
Beauty professionals, aesthetic practitioners, therapists, trainers, healthcare providers
Those who want independent visibility and calmer, higher‑intent enquiries
Discovery before booking
Trust before transactions
Context before popularity
Qualifications and experience before algorithms
Education as a driver of choice
Long‑term visibility over short‑term spikes

Check a Treatment was created because clients need context and trust before choosing treatments, and practitioners need sustainable visibility beyond social algorithms and discount dependency.
Directories prioritise popularity, ads, and pay-to-win rankings. CaT uses structured category discovery, treatment education via Checkapedia, and trust-led positioning.
Booking platforms focus on transactions and immediate scheduling. CaT focuses on discovery — helping clients understand options and practitioners build long-term visibility first.
Yes. Pro lets you list under all relevant services (e.g. Hair + Nails + Beauty).
No. CaT works alongside your existing website, social channels, and booking systems. It handles discovery so you get warmer, serious enquiries.
CaT covers beauty (Aesthetics, Permanent Makeup, Hair, Nails), wellness (Yoga, Massage, Personal Training), and healthcare (Therapy, Physiotherapy, Acupuncture) — 20+ categories total.
£9.99 Pro/month ensures professional standards, sustainable operations, and an ad-light experience for clients — no low-quality listings or pay-to-win ranking.
Clients get education (Checkapedia) + structured discovery. Practitioners get category visibility + /business/ growth hub (marketing, problems, pricing guidance).
