MARKETING

ADVICE

Marketing for Beauty, Wellness & Healthcare

How practitioners market Aesthetics, Permanent Makeup, Hair, Therapy without Instagram burnout or ad dependency.

CaT's /business/ marketing hub shows how trust-led discovery fits your stack — £9.99 Pro/month.

Sustainable client growth across 20+ categories.
ADD LISTING

CaTEGORY

FINDER

Choose your caTegory

PRO
Normally £9.99
£ 0
/ For 1 month
WELCOME GIFT
  • Your business, presented fully and professionally — not stripped back, not limited.
  • Clients can find you, contact you, and book through your existing system with ease.
  • Showcase your work, your space, your results — your business, your way.
  • So clients can make informed decisions with confidence.
  • Be discoverable across relevant treatment searches and locations.
  • Edit and update your information whenever you need.
  • Your business appears where clients are already looking.
Get PRO
ELITE
not missing out
£ 29.99
/ month
COMING SOON
  • More meaningful ways to engage — beyond comments, likes, or surface-level interaction.
  • Not everything is available to everyone, all at once. Some features are locked intentionally.
  • Benefits that work in the background — subtle, useful, and not designed for show.
  • Greater autonomy over how, when, and where your presence exists within CaT.
  • Access to features, opportunities, or spaces before they’re widely introduced — or ever publicly released.
EMAIL Waiting List
PRO
Normally £9.99
£ 0
/ For 1 month
WELCOME GIFT
  • Your business, presented fully and professionally — not stripped back, not limited.
  • Clients can find you, contact you, and book through your existing system with ease.
  • Showcase your work, your space, your results — your business, your way.
  • So clients can make informed decisions with confidence.
  • Be discoverable across relevant treatment searches and locations.
  • Edit and update your information whenever you need.
  • Your business appears where clients are already looking.
Get PRO
ELITE
not missing out
£ 29.99
/ month
COMING SOON
  • More meaningful ways to engage — beyond comments, likes, or surface-level interaction.
  • Not everything is available to everyone, all at once. Some features are locked intentionally.
  • Benefits that work in the background — subtle, useful, and not designed for show.
  • Greater autonomy over how, when, and where your presence exists within CaT.
  • Access to features, opportunities, or spaces before they’re widely introduced — or ever publicly released.
EMAIL Waiting List

MARKETING

PHILOSOPHY

Marketing that lasts

CaT = platform stack thinking:

  1. Discovery layer (CaT): Category visibility + context.

  2. Relationship layer (social): Stories, connection.

  3. Conversion layer (website/booking): Close the sale.

No single‑platform risk. £9.99 Pro/month for discovery base.

ADD LISTING

MARKETING

TRAP

Why practitioner marketing feels broken

  • Instagram dependency: Algorithm changes kill reach overnight.

  • Ad fatigue: Google/FB costs up 30% yearly; low ROI.

  • Content churn: Endless reels/posts for fleeting attention.

  • Discount spiral: £20 off to fill diary, erodes pricing power.

Truth: 65% of treatment searches start with Google/AI, not social. Market where decisions happen.​

COMMON

QUESTIONS

How CaT helps you grow.

No — CaT handles discovery/education so social focuses on relationships.

£9.99/month = foundation layer. Stack with Google ads/social as needed.

Yes — list under all (Hair + Nails marketing).

Yes for storytelling — CaT reduces dependency.

Discovery starts day 1; steady flow 2–4 weeks.

Drive ads to CaT profile/Checkapedia for higher conversion.

MARKETING

VALUE

£9.99 Marketing Foundation

  • Category exposure: Clients searching your services find you.

  • Checkapedia authority: Treatment education builds trust.

  • /business/ toolkit: Growth pages, problem diagnostics.

  • Stack multiplier: Amplifies your social/website ROI.

Elite soon: Advanced tools. No lock‑in.​

ADD LISTING

JOIN US
AND REACH YOUR
POTENTIAL

CREATE YOUR LISTING TODAY
SIGN UP TODAY